Performance Marketing Executive

We are hiring a dedicated Performance Marketer and Media Buyer to take ownership of our ad capital. This is not a routine execution role or a social media management job. You will not handle organic posting or community replies. You will drive performance by deploying capital across Meta and Google, maintaining strict CAC (Customer Acquisition Cost) controls, and scaling profitable campaigns. Cross-Functional Collaboration: 1. Account Management Team: Align on high-margin "Hero" products to scale and define maximum CAC caps to ensure profitability 2. Content and Influencer Team: Use cart drop-off data and ad fatigue insights to guide creative direction and content requirements 3. Operations Team: Coordinate on order volumes and dispatch capacity, and use delivery data to exclude high-RTO pin codes from targeting Key Responsibilities: 1. Campaign Strategy and Execution: Launch, manage, and scale Meta CPAS (Collaborative Ads) and Google Performance Max (PMax) campaigns for high-margin products 2. Margin Protection: Monitor real-time CPA and pause underperforming campaigns to protect profitability 3. Budget Scaling: Identify winning campaigns and scale budgets while maintaining required ROAS and CAC targets 4. Profitability Reporting: Deliver clear reports on ad spend efficiency, unit economics, and revenue performance Who We Are Looking For: 1. Experience: 1 to 3 years of hands-on experience in paid advertising (experience in a performance marketing agency or D2C brand is a plus) 2. Technical Skills: Strong proficiency in Meta Ads Manager (Advantage+ Shopping, Catalog Sales) and Google Ads (PMax) 3. Data-Driven Approach: Comfortable using Google Analytics (GA4) and understanding key e-commerce metrics such as COGS, ROAS, CPA, and RTO 4. Team Collaboration: Ability to communicate insights effectively with creative and operations teams 5. Mindset: Focus on revenue and profitability rather than vanity metrics such as likes or impressions