Digital Marketing Executive

Key Responsibilities: 1. Social Media Management: Manage and grow the company's presence across LinkedIn, Instagram, Facebook, and other relevant platforms through content planning, publishing, audience engagement, and community management. 2. Content Creation & Branding: Create engaging content, including social media posts, reels, videos, blogs, email campaigns, and marketing collateral, while ensuring brand consistency across all channels. 3. Content Planning & Campaign Execution: Develop social media strategies and maintain content calendars to support brand awareness, audience engagement, lead generation, and marketing campaigns. 4. Reel & Social Content Production: Create and publish engaging social media content, including posts, reels, and short-form videos for both client projects and internal branding initiatives. Ensure a consistent content pipeline by producing a minimum of two reels per week while leveraging current trends and platform best practices to maximize engagement. 5. Digital Marketing & Paid Advertising: Execute, monitor, and optimize digital marketing campaigns across SEO, Google Ads, Meta Ads, and LinkedIn Ads to improve reach, engagement, and ROI. 6. Performance Monitoring & Optimization: Track campaign and social media performance, stay updated on industry trends, analyze audience engagement, and implement improvements to enhance overall digital marketing effectiveness.