Paid Media Buyer

Key Responsibilities: 1. Plan, launch, and optimize campaigns across Meta Ads (Facebook & Instagram) and Google Ads. 2. Manage and optimize Amazon Marketplace advertising (Sponsored products, sponsored brands, etc.). 3. Monitor campaign performance and continuously improve ROAS, CPA, CTR, and conversion rates. 4. Conduct audience research, keyword research, and competitor analysis. 5. Perform A/B testing for creatives, audiences, and landing pages & track campaign performance using Google Analytics, Meta Ads Manager, Google Tag Manager, and related tools. 6. Prepare regular performance reports with actionable insights.